Inside the AKA Gallery a fashion retrospective that covers 1910 to the 80s lines the walls. The exhibit tells the story of the 20th Century with different fabrics, cuts, and accessories.
The retrospective exhibit is also the home-base for the organizers for the Saskatchewan Fashion and Design Festival(SFDF).
The SFDF is the brain child of Jacqueline Conway, a marketing expert with a passion for design and the world of fashion in general. After studying marketing, Conway tried her hand at design, even attending school and completing a few internships before she realized her strength was in promotions.
Still, fashion was always a priority. “I’ve just always loved it, since I was a kid,” Conway said.
Conway spent time in Montreal, and when she moved back to Saskatoon she noticed there was a lack of infrastructure for the fashion industry in the province. She said in recent years, with events like SFDF and Saskatchewan Fashion Week in Regina, the industry is starting to take shape. “The fashion coming out of the province is getting better and better,” she said, adding that people are starting to take the industry more seriously here.
Last spring Conway and her team held their first SFDF, and Conway said it was a learning curve. This year she and her team started earlier, found the team they needed, and created new and fresh events.
The “crowning jewel” of the weekend-long festival is the SFDF Runway at Mercedes Benz on June 1. Tickets for the show range from $45 to $150, and its selling out fast.
Seven local designers will showcase their fall 2013 lines at the big event. “There’s actually a lot of of designers out there. What I look for in a designer is that they’re taking it seriously. They’re creating a brand for themselves; they’re looking to build a business. They want to make this a sustainable living for themselves.”
The final fashion show might be a bit pricey for some, but the festival includes other events that range from free to small admission fees. “We wanted everyone to have the opportunity to experience it on every level,” Conway said.
“We want the luxurious events that are reminiscent of high end fashion events you’d see in larger centres to more community-based. Maybe for a family a late-night fashion show isn’t accessible, but an afternoon fashion show in the park is.” power by :saskatoon.ctvnews.ca
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